Behold my insanity.
Since last April, I have written 9 fitness books:
1) Lift (exclusively for subscribers of “The Phil Tyreman Letter”),
2) Shift,
3) The Conditioning Codex,
4) The Constance Chronicles,
5) The Weight Loss Manifesto,
6) The Back and Legs Bundle,
7) Silver Era Secrets (technically three separate handbooks, but Jess says it counts as a book)
8) Super Secret Book #1 (hitherto unannounced)
9) Super Secret Book #2 (also hitherto unannounced)
On top of that, I have also written one issue of “The Phil Tyreman Letter” per month, every month since it launched in January (an issue averages 4000 words).
Why the prodigious work rate?
Rewind to the spring of 2016.
Yours Baldly had just relinquished his beloved paramedic career because he was too crazy to continue working in clinical practice.
A grim time, indeed. Albeit one with a few flickers of sunlight – one of which was finally picking up my personal training qualification.
However.
The time soon came to earn some coin, so I decided to take a foray into business.
Not a “regular” personal training business. Even my addled mind knew pounding the gym floor begging for clients in between stints of wiping sweat off of machines and cleaning toilets knew that part of the industry was a scam, in most cases.
No.
Inspired by the likes of Vince Del Monte, Lee Hayward, Jim Wendler, and many, many others, I decided I wanted to make a living selling fitness information products.
Specifically, books.
The problem?
Severalfold.
My writing chops were poor, my work ethic was awful (as I’d known nothing but the public sector up until that point), and I didn’t know the first thing about how to actually sell these books.
The books that I couldn’t be bothered to write and, even if I could somehow summon the motivation, would have been terrible.
So, after about three weeks of mostly complaining to anyone who would listen about how terribly hard this “business” thing was, I started pounding the gym floor begging for clients in between stints of wiping sweat off of machines and cleaning toilets.
My begging did pay off, and I was rewarded with a handful of clients who did exceedingly well under my tutelage.
And then I quit and landed myself a comfortable corporate job.
Why?
Needed cash.
Fast forward a few years and I was, once again, trying to earn a crust in the fitness industry.
This time with a small personal training gym (I was the only trainer).
Again, I had a handful of clients and they were doing exceedingly well.
Then I met Jess and shut the gym.
Why?
Needed cash.
Actually, that’s not strictly true.
I didn’t need cash at all.
The gym was at break even or thereabouts. Jess was earning MegaBucks in estate agency and made it abundantly clear that she was willing to support me come Hell or high water.
So why did I quit?
Cowardice, mainly.
This wasn’t the last time I messed Jess about with trying to start this fitness business I said I desperately wanted (yet my actions told a Very Different Story). If I remember rightly, I “had a go” (for a month at most) at least twice.
On every occasion Jess pledged her support.
And on every occasion I spat in her face by wrapping it up when it wasn’t an instant success.
Not. This. Time.
Hence, 9 books in a shade over 18 months, the monthly newsletter, weekly podcast, daily emails, and twice (or thrice) daily social media material.
Plus serving my clients to the very best of my ability, responding to their queries by email, text, and voice note with detailed, specific guidance promptly (instantly if I know the answer off the top of my head, as I often do).
Replace “business” with “fitness”, “Jess” with the person who matters most to you in the world, and all the things I have mentioned with the needful activities for getting strong and in shape for today’s fitness lesson.
And if one of the needful activities is paying for information and advice because free stuff you’ve found on the internet isn’t cutting it, consider subscribing to “The Phil Tyreman Letter”.
All the information is below:
https://philtyreman.co.uk/information/
Thank you,
Phil Tyreman