Please forgive what may come across as somewhat of an unhinged rant.
This article does, in fact, contain a fitness-related message, for those with ears to hear it.
Rant begins:
On a somewhat regular basis, I get replies to these emails from copywriters (for the uninitiated, a copywriter is someone who writes advertising material) containing “advice” on what I am apparently doing wrong and what I should do instead.
Rarely do these copywriters ever have email lists of their own (I know because it’s the first thing I check). So quite why they expect me to take them seriously, I do not know.
Especially as you can set up an email newsletter in under an hour for free and subsequently promote that email newsletter on social media, again, for free. Moreover, it will likely be very easy to get subscribers because social media is full of small businessmen, marketers, and suchlike who want to learn how to better market their business so they can make more money.
Hence, the only conclusion I can draw is that they’re some combination of lazy and stupid.
So it is with those who offer fitness advice – be they friends, family, medical professionals, random nonentities at the gym, or even, shamefully, personal trainers who are fat, weak, or pumped up on steroidz.
They are, frankly, in no position to offer advice if it is self-evident that they themselves won’t follow it.
Not that their advice is worth a damn, anyhow.
It’s mostly harmless nonsense but, in some cases, (especially where diet is concerned) exceptionally dangerous.
Much like how constantly hammering on about the benefits of my offer and sticking the knife in on “pain points” so hard it comes out the other side then twisting it for good measure as the copywriters suggest could potentially do a lot of damage to my business. (Neither things I am opposed to doing, as it happens. Just not all the time for reasons they would understand if they were remotely competent).
The lesson?
Beware unsolicited advice, no matter how well-meaning the giver.
And always do your due diligence before acting upon it.
(Something I make very easy for you via these emails, the circa 240 articles on my site, and my podcast which you can find on YouTube only).
If (and only if) you are satisfied that I do, indeed, know what I’m talking about, then I invite you to read more about my three-month programme, “Silver Era Secrets” below, and apply if you believe it’s potentially right for you:
https://philtyreman.co.uk/programme
Thank you,
Phil Tyreman