The other day I got it into my head that I wanted to jack the price of “Silver Era Secrets” (the three month programme I push in these emails).
Why?
Not important.
But what is important is how Jess reacted when I mentioned this idea over breakfast.
Her response?
“No.”
Not, “Why is that o darling husband?” or “I understand that you’d want to do that, but let’s talk first.”.
Just a flat, uncompromising, “No” accompanied by a look of sheer disappointment that I should even mention such a thing upon her face.
So I have decided against putting my prices up for the foreseeable future (barring dramatic increases in the cost of raw materials or economic shocks leading to hyperinflation that would prevent me from being able to operate at a sensible profit).
I can already hear the copywriters and business coaches who I know read this email tapping away furiously to tell me I am doing marketing wrong.
Whatever.
I have no fitness lessons to share today.
Or maybe I do.
I’ll leave you to work that out on your own.
Below is a link to the programme that I am not increasing the price on any time soon:
https://philtyreman.co.uk/programme/
Thank you,
Phil Tyreman