Behold an observation I am sure will upset at least a handful of people:
Everybody starts training because they want to look more attractive.
They might have other reasons as well – a health scare, athletic performance, etc. But a boost to their physical attractiveness is always on the list, usually at the top or very close to it.
If you are of similar mind to me, none of this will surprise you so you might be a little bit confused as to why I said my noticing this would upset some people.
The answer to that lies at the door of the “Health at Every Size” death cult who seem to have captured the mainstream narrative around fitness. It’s now at the point where any mention of lifting weights, running, and whatnot for the sake of looking better is met with shrieks of “body shaming” from profoundly out of shape people who claim to take training seriously (they don’t, because if they did, they wouldn’t look the way they do).
Even worse are the coaches and gymfluencers who are in great shape that get in on the action.
Why?
They see their audience as tubby little cash registers, knowing there is much profit to be made in enabling destructive behaviours, so happily prescribe nonsense programmes that provide no meaningful challenge that they would never, ever do themselves because they are ineffective.
Where am I going with this?
Not too sure, actually.
I was just explaining the reason it’s taboo to encourage people to train hard because it will make them more attractive (meaning they will enjoy the romantic and even professional benefits stemming thereof) to Jess on a walk the other day and thought I would tell you as well.
It’s also highly relevant to the muscle building course I am selling at the moment, which is shamelessly designed to make participants more aesthetically pleasing.
(There are other benefits to be gained as well, but I’m not going to sit here and pretend they are anything other than second fiddle to getting you a body resembling that of a Classical Greek sculpture.)
As of this writing, I still have spaces available. But I cannot know how much longer that will be the case.
So if I have piqued your interest, please visit the below-linked ugly yellow page, read it carefully, and follow the instructions to enquire if you feel moved to do so:
https://philtyreman.co.uk/muscle/
Thank you,
Phil Tyreman