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A war not worth fighting

“We’re fighting a war”

Opined Bryan Curely, talented chef and owner of two successful catering businesses in San Diego, on a recent episode of my podcast.

He was referring to “big food” and the pernicious influence they have on governments, regulators, and consumers that has culminated in the abominable and, in some cases, poisonous food environment we find ourselves in. 

On this, I actually disagree.

Oh sure, there’s a war to be fought if you want to fight it; but in my opinion this is one that is not worth fighting.

Actually, I think the only way to “win” is to not fight at all – because if everybody stopped buying these atrocious products, they would no longer be sold and our supermarkets would be packed to the rafters with fresh, unprocessed ingredients.

A man can dream.

Anyway.

This is why my go-to “tactic”, for want of a better term, when it comes to improving people’s diets is to remind them that they already have all the answers, they simply need to execute on them.

To wit, everybody with a properly functioning brain knows that the cardboard box with the picture of the cartoon animal on the front ain’t good for them – no matter how many vitamins and minerals it is “fortified” with.

So.

It’s simply a question of whether or not you decide to eat it.

Of course, sometimes you will eat it (or something similar).

We all have our vices, and while I’m not going to sit here and pretend that eating bad food is one of mine, I certainly stumble in other areas of my life.

The key is to pick yourself up, dust yourself off, accept that what you did was wrong, and resolve not to do it again.

And when you do it again?

Pick yourself up, dust yourself off, accept that what you did was wrong, and resolve not to do it again.

It’s not a flashy solution, and it certainly doesn’t deliver “quick results” which I know will disappoint those looking for a dietary panacea. 

But it is an effective solution, for those with the patience to see it through.

I talk a lot more about diet in my book, “The Weight Loss Manifesto”. 

It actually contains basically everything I have to say on the subject.

Specifically, a complete explanation of the three principles I followed to not only shed a bunch of blubber and regain human form, but easily maintain a trim figure (barring the occasional dalliance) for the last decade and a half.

(All without counting a single calorie, cutting stuff out, or carting around a coolbox full of plastic pots containing insipid chicken breasts and watery veg). 

It’s available for £15 (including postage). Considerably cheaper than my other books because the material is so important (potentially life saving in some cases), I didn’t want the price to be a barrier to you getting your hands on it.

But first.

Read the sales page to make sure your decision to purchase is an informed one:

https://philtyreman.co.uk/manifesto

Thank you,

Phil Tyreman